To highlight the outstanding Angus Beef offering for retail client, Sweetbay Supermarket, SW developed a savvy social media and grass-roots PR campaign to bring attention to the Florida-based grocer’s superior beef offering.

We partnered Sweetbay with well-respected steak houses in the communities the retailer serves to launch the grocery chain’s first-ever Angus Ambassador Advisory Board.  Since Sweetbay is the only Florida supermarket to offer USDA Choice Black Angus in all whole muscle cuts, the advisory board included chefs who educated shoppers about quality beef and shared outstanding Angus beef recipes.

Sahlman Williams also arranged for Sweetbay to work with professional recipe developer, food columnist and food photographer, Jaden Hair, to create a social media public relations campaign.  Jaden, author and blogger of SteamyKitchen.com, specializes in fast, fresh and easy recipes for the home cook.  She shared Angus beef recipes and tips via Jaden’s Corner on Sweetbay’s website on a bi-weekly basis throughout the summer and also held a social media contest for her fans and followers to win a $250 Sweetbay gift card.

The media relations around this campaign, including print, online, television and radio, garnered nearly 100,000 impressions.

“We appreciated the forward thinking and savvy social media program ideas that Sahlman Williams provided,” said Nicole LeBeau, spokesperson for Sweetbay Supermarket.  “As a food PR firm, they always come to the table with fresh, new ideas that help us achieve our goals.”

Our campaign helped increase hits to Sweetbay’s website and brought attention to Angus Beef during a key time for our retail partner. As food PR professionals, we look forward to beefing up our client’s next campaign with creative ideas and measureable results.

Food Public Relations firm, Sahlman Williams, helped create an event showcasing its client’s commitment to supporting the Children’s Cancer Center in Tampa, FL.

Twelve-year-old Parker Lentini is a smart, funny, quick-witted boy who knows more about baseball and the Tampa Bay Rays than most people.  On Saturday, September 3^rd, Parker met the players from the Tampa Bay Rays along with his hero, second baseman, Ben Zobrist, thanks to the Make-A-Wish Foundation.

                       
Sahlman Williams, a food-focused public relations and marketing firm, has promoted Kasey Waterman to associate account executive and Laura Hallmeyer to account associate.

As associate account executive, Waterman’s duties now include media outreach, strategic planning and client management.  Waterman previously served as account associate at the agency.  Waterman manages Sweetbay Supermarket’s quarterly, newsletter for over 4,000 employees, coordinates special events and manages client websites and media outreach for clients including Georgia Pecan Commission and Sweetbay Supermarket.

As account associate, Hallmeyer’s duties now include event coordination, media outreach and program development.   Hallmeyer was previously administrative manager. Hallmeyer coordinates client programs for Georgia Blueberry Commission, Georgia Peach Council, Make-A-Wish Foundation of Central and Northern Florida and Cameron Mitchell’s Ocean Prime Restaurants in Tampa, FL and Dallas, TX.

The Georgia Blueberry Commission has a new logo AND Website for 2011.  More details soon....check out www.georgiablueberries.org

 Sitting across from a foreign, confident and interesting-looking lean man with a welcoming aura, I was intrigued at my first food bloggers conference this weekend at the 3^rd Annual BlogHer Food 2011 at the Westin, Atlanta. Soon after I had noticed the interesting chap,

Sahlman Williams worked with nationally-known author and value-seeking expert, Susan Samtur, the original Coupon Queen, throughout Central/SW Florida to conduct eight seminars at Sweetbay Supermarket, showing customers how to find value at the grocery store.

A food born outbreak occurs and one of the crops you grow and pack has been implicated. Of course you know it could never be from your farm or facility because you do everything you are suppose to do and, bottom-line, it could never happen to you. But a couple of days later you get a phone call from the Food and Drug Administration stating they have traced the implicated produce and you are one of 10 farms and facilities on which they are focusing their investigations. Fifteen minutes later, while you are still in disbelief, you receive a phone call from MSNBC asking if the allegation that your farm has been implicated in the FDA outbreak investigation is true. That is followed by a phone call from Fox News, ABC Nightly News, WALB in Albany, the Tifton Gazette, Atlanta Journal Constitution and a host of other media outlets.